Embark Insight
Brand Identity // Squarespace Website // PowerPoint Design // Canva Social Media Templates // Business Cards
At The Raff Creative, we’re excited to reveal our recent collaboration with Embark Insight, a London-based consumer research agency that sought to revamp it’s visual identity for maximum impact. This dynamic project aimed to not only refresh their image but also amplify the impact of their recent brand strategy initiatives.
Embark Insight, an established consumer research agency, required a brand rejuvenation to mirror the excellence of its recent strategic endeavors. The challenge was clear – we needed a visual identity that not only resonated with their robust brand voice but also conveyed the depth of their strategic work.
A Bold Strategy = An Impactful Visual Identity:
Our solution? A powerful geometric design inspired by modern mosaic tiles, creating harmonious patterns from seemingly chaotic elements. The grid-like layout mirrors Embark Insight’s proficiency in decoding complex research streams, delivering insights that truly captivate stakeholders. The chosen bold sans-serif font strikes the perfect balance between confidence and approachability, injecting a subtle touch of fun and creativity.
A Logo Workhorse:
The graphic logo, seamlessly transforms individual shapes into a visually pleasing whole. This design not only catches the eye but ensures Embark Insight stands out distinctly in a competitive landscape. The intentional use of geometric shapes not only represents the 'E' and 'I' but also symbolizes a holistic research approach. Each shape can also be used to cleverly encapsulate Embark’s 5-phase research model, infusing uniqueness into each phase.
A Dynamic Squarespace Website Design:
The website is where the brand comes alive! Through vibrant colors, bold text, and meticulously curated imagery, we ensured Embark Insight commands attention and instantly captivates potential clients. The simple yet effective structure showcases Embark Insight’s expertise, recent case studies, and provides a clear explanation of their recently trademarked method, The Truth is Human®.
Looking Good On Every Level:
In addition to the website overhaul, we developed eye-catching LinkedIn templates for Abbey, Embark Insight’s founder. Designed in Canva for easy updates, these templates ensure that Abbey can effortlessly showcase her spangly new branding to the professional world. We also created a sleek square business card and a versatile postcard for physical touchpoints, recognizing the enduring value of tangible connections in this digital age.
At The Raff Creative, we don’t just create visuals; we tell stories that resonate. Embark Insight's new identity is more than a visual upgrade – it's a compelling narrative that captivates, excites, and stands out in the world of consumer research.
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