Real. Strong. Women.

Brand Strategy // Brand Identity // Squarespace Website Design // Social Media Templates

A female-focused health & fitness company challenging the lack of quality care for women as they navigate their pre-natal, postnatal and menopausal years.

Real. Strong. Women
white logo that says 'Real. Strong. Women' and has a female icon to the left of the words.

Brand Strategy

A thriving women’s health and fitness business run by the fabulous Vicki, who initially came to me for some social media templates… it soon became apparent that more was needed!

We took things back to the start, first performing an in-depth brand audit and then a deep dive into her industry, establishing her positioning, her audience, her brand voice, her mission and values, her services and offerings and where she saw the brand.

Based on a solid brand strategy, I presented Vicki with two strong visual directions that could be developed into her full brand identity. With some small tweaks we were off!

Brand Identity

Vicki already had quite a clever logo but that was it, no alternative logos, brand marks, icons, colours, or fonts.

We freshened it up, allowing us to develop elements of it into a full logo suite and set of cool icons for her website and social media.

The result was fresh, clean and fun with a strong and bold feel.

Squarespace Website Design

Vicki already had a Squarespace website that worked ok, but left the viewer a little confused as to what the business actually offered.

We decided to rebuild the website from scratch and really focused on making the site super easy to navigate and completely clear on what Vicki does.

We added a blog, scheduling and email functionality with the idea that Vicki now has a brilliant place to educate her audience and establish her authority in her field of expertise.

Canva Social Media Templates

Finally, we were ready to tackle her social media! Vicki wanted to educate her audience through Instagram and entice people to her website with bite-sized chunks of info on the ‘gram.

We established her core content pillars and designed a range of templates in Canva that all worked together to form a cohesive and fun feed.

The result was a bundle of 30 Canva templates that could be ‘filled in’ each month with fresh content by Vicki.

★ ★ ★ ★ ★

Working with Alex was one of the best business decisions I've made recently. Having got myself really stuck with what to post on social media, when to do it, what colours/fonts to use etc I had got myself into a stressful mess!

Alex made it so easy to get all the trillion things whirling around in my brain into a structured strategy and helped me make sense of not only what I was trying to achieve with social media, but more importantly how to actually use my branding to full advantage. Alex supported me with social media templates, brand strategy and design and an overhaul of my website. I feel so much clearer in my direction and how to communicate with my audience with some beautiful branding behind me.

Alex is a very talented creator, with a no-nonsense approach who really takes the time to listen and understand you and your business. Her attention to detail is next level. She keeps you in the loop as she works, challenges you where necessary and in my opinion provides great value for money. Thank you Alex!

Vicki C

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