The Style Angle
Brand Strategy // Brand Identity // Squarespace Website // Canva Social Media Templates
A sustainably led personal styling business that wanted to look professional from the get-go. This entailed a contemporary brand identity and a simple yet beautiful website.
Brand Strategy
A new personal styling business that wanted to challenge the world of fast fashion and help women create a sustainable and waste-free wardrobe of clothes that they actually wanted to wear.
The direction we opted for was natural, ethical and sustainable. Earthy tones mixed with a pop of coral for a bit of fun. Sage green was an important element bringing in a calm and considered vibe.
Brand Identity
We created a clean, punchy logo with a combined brandmark and wordmark for most uses, then a standalone brandmark for things like social profiles and image watermarks.
The brandmark represents Lindsay’s unique triangle layering method, building up a wardrobe from the bottom up. It also echoes the stylised ‘A’ on the wordmark.
We opted for a playful, fashion-inspired accent font to be used for headlines and a simpler sans serif font for the main body text.
Squarespace Website Design
The main aim was to promote Lindsay’s three style packages and get viewers to take a clear CTA to book a free consultation to find out more.
The final website really got across Lindsay’s sustainable and eco-conscious positioning and featured lots of information about her as the face of the brand. It was important to get her personality and personal style across, which was achieved with a beautiful brand photoshoot and a fun ‘About Me’ page.
We also made sure that the site was mobile responsive and looked great on any device. Lots of Lindsay’s traffic would come from Instagram as that was her main outlet, so it was really important to get that right.
Canva Social Media Templates
Lindsay wanted to build up a following and gain some momentum before launching a website, so we started with some really easy-to-edit Canva Templates, covering a range of different styles for her planned content. Lindsay really benefited from the ‘Post Bundle’ enabling her to easily drop her content into the templates each month.
★ ★ ★ ★ ★
My experience of the Raff Creative has been fantastic. Firstly, Alex took my business ideas and made them a reality with an excellent brand exploration and strategy, giving my business an identity I am really proud of! Onto designing an amazing and easy to use branding tool kit which I now use every day for all my social posts, documents I use with my clients and any other communications. I have had so many compliments on how amazing and cohesive - and very ME it all looks!
Alex then designed my website which is better than all my expectations. I felt like this was a total collaboration and after she guides you through each section with a helping hand, leaving you with the knowledge so you can update it yourself after, which is great. She has an amazing way of guiding and teaching you through the whole experience and I would highly recommend for anyone starting out!